LPGA, hire a PR czar
So yesterday I blamed the golf media for not giving greater coverage to 18-year-old high school student Paula Creamer’s first LPGA victory. Today, I need to question the LPGA’s marketing. The LPGA should be out there helping to secure interviews for Paula on the morning talk shows, and Letterman and Leno. When is the last time a high school student won a professional golf tournament? We know Paula is the youngest winner in more than 50 years.
My advice to the LPGA: hire a PR czar, who can pump some excitement into the PR for women’s golf. Someone like Carolyn Kepcher, GM of Trump’s golf courses and executive VP of Trump Organization. Gosh, can you think of 1 memorable commercial done by the LPGA? I can’t. Nothing comes close to the catchy “these guys are good” commercials done by the PGA. Why not a “these gals are better” campaign, featuring Annika, Christie Kerr, Paula Creamer, Lorena Ochoa, Natalie Gulbis, and others (soon, Michelle Wie).
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